It may be surprising to know that we were once part of a large, internationally known fitness chain. And you know what? Something wasn’t quite right.

Seeking a more local, community-driven approach towards health, fitness and overall wellness, we decided to launch our own original brand. And in 2012, FITNESS SF was born.

Diversity, Inclusivity and Home-Grown, are just a few words to describe how our brand has grown into a Bay Area movement. With a grassroots approach towards cultivating our staff and members, our mission is to lift up the local community. Together we will make the San Francisco Bay Area a happier, healthier place to live.